Coinbase’s layer-2 network, Base, built on Ethereum using Optimism’s OP Stack, has impressively claimed the No. 2 spot on the L2Beat leaderboard with an 18% market share, despite not being a technological innovator. This success highlights the impact of marketing and substantial funding in advancing within the blockchain sector, as Base surpassed older projects like Starknet, Polygon, and even Optimism itself.
Layer-2 networks like Base facilitate faster and cheaper transactions than Ethereum’s main blockchain by bundling transactions through a sequencer before settling them on the main chain. This strategy underscores that in the blockchain race, marketing prowess can be as crucial as technological advancement.